CONSUMER INFORMATIONAL DISPLAY PROGRAM

ALSO KNOWN AS POINT OF DISPLAY (POD) PROGRAM

The DABS’ Consumer Informational Display program allows vendors to submit point-of-display merchandising materials that educate customers on product information while enhancing the in-store shopping experience.

Those interested will submit an application to be considered by a selection committee for possible placement in DABS state liquor stores. 

Merchandising POD submissions must include the following elements for consideration:

  • Proposed NABCA(s) numbers
  • Current Manufacturer's Suggested Retail Price (MSRP)
  • Any planned overlapping SPA discounts
  • Promotional tie-in and unique recipes for display
  • Proposed Point-of-Sale (POS) material

Visit the vendor manual for complete information including requirements, eligibility criteria, graphic and display specifications.

Vendor Manual
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Applications are accepted using the DABS licensing & permitting system. 

Need login help? Watch this tutorial to set up an account in the licensing & permitting system.