SALES ANALYSIS

The Sales Analysis reports are tools created with Power Bi and allow you to filter and search data dynamically. Please note, these particular view is not exportable. Monthly historical Sales Analysis reports by year are below in Excel or PDF downloads.

Sales Analysis Report by Fiscal Period

Sales Analysis Report by Calendar Date

Fall 2025 Listing Period Updates

The DABS announces important changes to the item listing and delisting process for Fall 2025. These updates are designed to improve the quality and efficiency of operations during a time of transition and growth within the Consumer Purchasing and Merchandising Division. The adjustments reflect feedback from vendors and brokers and align more closely with industry best practices.

For a printable version, click here.

What DABS Will Deliver

  • Data-Driven Category Evaluations
     Evaluations based on value metrics, aligning with revenue goals and industry standards
  •  Transparent Metrics
     Shared metrics so all partners can see the same data driving decisions
  • Strategic and Fair Review
     A strategic, intentional, and fair review focused on improving category health by managing out underperforming items and creating space for variety and innovation
  • Adherence to Timelines
     Commitments made, commitments kept. We will execute this process according to the timeline provided.

What We Ask of You

Focused, High-Quality Submissions
 Please submit only your strongest new item proposals within the focus categories. Submitting large numbers of items in hopes that one might be selected is not an effective strategy. Fewer, more thoughtful submissions will allow for a higher-quality evaluation process.

Focus Categories for Fall 2025

For Fall 2025, the DABS will concentrate on ten (10) categories that currently have the highest percentage of unproductive SKUs and represent areas where Utah’s assortment is underdeveloped compared to broader markets:

  •  Pre-Mixed: Includes FMBs, hard seltzers, hard lemonade, malt-based RTDs
  • Liqueurs
  • Tequila
  • American Whiskey 
  • Flavored Whiskey
  • Rosé (focus on premium)
  • Sparkling Wine (particular focus on premium domestic, Cava, and Franciacorta)
  • French White Wines (particular focus on Rhone and Loire Valley)
  • French Red Wines (particular focus on Loire Valley and the $30-49.99 price band across regions)
  • Italian Red Wines (particular focus on $30-49.99 price band)

The DABS will conduct both a delisting and a listing process for these categories, aiming to maintain the overall SKU count. The number of new items listed will not exceed the number of items delisted. Opportunities to make “trades” will be considered.

If you have a new item with time-sensitive launch needs outside these focus categories, you may still submit a listing application. However, please include strong rationale explaining why it should be considered as an exception.

Evaluation Metrics

Evaluations will be based on the following performance metrics:

  • FY 24/25 Dollar Sales – measuring overall revenue impact
  • FY 24/25 Dollars per Store per Day – linking revenue performance to shelf space
  • FY 24/25 Dollar Growth vs. Year Ago (YA) – assessing momentum and trends  

Each metric will be assigned a point score. Dollar sales and dollars per POD (point of distribution) will be ranked, and growth will be evaluated as either positive or negative.

The DABS will conduct multiple evaluation stages—­­­at the total category, price band, and subcategory levels—and triangulate these results to finalize delisting decisions.

Timeline

  • Listing Document Published: July 1
  • Delist Notifications:  by July 18
  • Delist Appeal Period:  until August 15
  •  Sample Requests:  by August 15
     (Note: We will begin limited product sampling as part of the evaluation process)
  • New Item Listing Decisions:  by September 2
  • New Items in Initial Distribution:  by October 31