CONSUMER INFORMATIONAL DISPLAY PROGRAM
ALSO KNOWN AS POINT OF DISPLAY (POD) PROGRAM
The DABS’ Consumer Informational Display program allows vendors to submit point-of-display merchandising materials that educate customers on product information while enhancing the in-store shopping experience.
Those interested will submit an application to be considered by a selection committee for possible placement in DABS state liquor stores.
Merchandising POD submissions must include the following elements for consideration:
- Proposed NABCA(s) numbers
- Current Manufacturer's Suggested Retail Price (MSRP)
- Any planned overlapping SPA discounts
- Promotional tie-in and unique recipes for display
- Proposed Point-of-Sale (POS) material
Visit the vendor manual for complete information including requirements, eligibility criteria, graphic and display specifications.
Applications are accepted using the DABS licensing & permitting system.
Need login help? Watch this tutorial to set up an account in the licensing & permitting system.
