The Department of Alcoholic Beverage Services launched its new name and new mission in June 2022. The name drops the word "control", replacing it with "services". While Utah remains an alcohol control state, the new name appropriately reflects the service-focused nature of the department. The new working mission statement is a complement to the longstanding mission statement defined in Utah state statute.
mission statement
The Utah Department of Alcoholic Beverage Services oversees the sale and distribution of alcoholic products in the state of Utah. The department proudly serves all Utahns, whether or not they choose to drink alcohol. We recognize our important role in the community in which we financially support crucial government services, support local businesses and tourism, and prioritize alcohol prevention education for the health and safety of all Utahns. We honor our statutory and legal obligations and value our duty as public servants, working for all Utahns.
